We are often asked about how to be featured on Virginia is for Lovers’ social profiles as well as the Virginia Travel Blog. 作为一种资源,我们在这里整理了一系列提示和技巧. 找不到你要找的东西? Feel free to reach out to the team anytime!
弗吉尼亚是恋人:我们的渠道
Virginia.org — This extensive website is VTC’s main channel and the call to action for all of our consumer-facing campaigns.
@VisitVirginia (Instagram): Virginia is for Lover’s Instagram page is a place to showcase the best photographs from around the Commonwealth, selected from followers who upload and tag their photos using our signature hashtag #LoveVA. We also post Instagram Stories, 哪些视频以幕后视频的各种内容为特色, polls, trivia, reposted content and more.
Virginia is for Lovers (Facebook):我们的Facebook页面有很高的参与度, 在全球拥有近100万粉丝. Our Facebook content concentrates on showcasing beautiful and unique images from all over Virginia. 我们喜欢发布来自弗吉尼亚旅游博客的信息文章, engaging videos, and user-generated content, which encourages our fans to continue sharing their own stories and experiences on an ongoing basis.
@VisitVirginia (Twitter):我们的Twitter账户提供有趣的新闻, photos, 百老汇会员注册弗吉尼亚的及时更新和事实. This is also an important account to follow in the event of breaking or real-time news you need to know while traveling to or through Virginia.
如何成为我们社交媒体形象的一部分
Hey @kennychesney -我们这里有你的弗吉尼亚之恋t恤. Love the new song “Get Along”! pic.twitter.com/2nhmyt8MNG
-弗吉尼亚旅游局(@VisitVirginia) April 6, 2018
It really is as easy as making sure you include our tags and handles in your own daily social media activity. If you’re posting something on Instagram, include #LoveVA in your caption. You can join our private industry Facebook page here. 记得给我们加@VisitVirginia Twitter 所以我们看到你最有趣的新闻和鼓舞人心的照片.
通过访问我们加入我们的社交媒体对话:
- Facebook: facebook.com/VirginiaIsForLovers
- Instagram: instagram.com/visitvirginia
- Twitter: twitter.com/visitvirginia
- Pinterest: pinterest.com/visitvirginia
最后,一定要下载我们的社交媒体实况表 here.
被弗吉尼亚旅游博客推荐的小贴士
The Virginia Travel Blog is one of the most-visited sections of our website, creating 在社交媒体上有很强的参与度和大量的份额. 这是一个伟大的资源,为游客寻找伟大的旅游灵感. The topics that are featured on the blog are typically planned out many months in advance, 根据职训局的工作重点及内容编辑时间表.
弗吉尼亚旅游博客上的其他小贴士:
- Keep your virginia.org listings up to date. 如果你有任何问题或需要帮助,请随时联系 Robin Mamunes 谁可以帮助确保您的列表是准确的和最新的.
- Share your latest news, openings, events and activities with your local Destination Marketing Organization (DMO) contacts, 以及百老汇会员的目的地发展专家(DDS). Learn more about the DDS team here.
What the team is looking for
In a nutshell, we’re looking for the most unique, beautiful, inspiring, engaging,有趣或引人注目的内容与我们的粉丝分享.
我们表现最好的内容通常包括:
- Jaw dropping, scenic photography
- 不以人物为主要焦点的图片和视频
- Unique eats & things to experience
- DOGS
- 我们的LOVEworks引人注目的照片
- 瀑布,雪,日出/日落
Examples of great #LoveVA photos
Videos on social media
Over the past year we have seen the power of video on social media continues to rise, and we now find that short, 引人入胜的视频在Facebook上的表现非常好, Twitter and Instagram. Natively posting your videos within these platforms is the best way to see results, and don’t forget about Twitter – you can easily post videos on this platform and because they automatically play when you scroll through the feed they attract a strong engagement rate.
What we’re looking for in a video
我们定期在我们的社交频道上播放视频, 帮你理解我们在找什么, 以下是我们倾向于展示的视频类型的一些规格. Bear in mind that this may be different to what works for your own channels, but for ours we prefer:
Facebook / Instagram / Twitter
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- 长度:从15秒到1分钟不等
- 方向:频道首选的方形或纵向格式(4×5)
- 我们使用1280×1600来优化我们的内容
- Format: MP4 or MOV
- Editing:
- Quick visual hook (users decide within the first three seconds whether to continue watching a piece of content)
- Minimal editing throughout video
- 最少的图形或标志使用(不受平台青睐)
- Always 使用字幕(大多数用户观看时关闭音频)
YouTube
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- Length: Content 10+ minutes is favored by the platform, but otherwise length isn’t a factor. 目前YouTube上的平均视频长度是4分半钟.
- Orientation: 16×9
- 1080×1920 (HD)
- 3840×2160 (4K)
- Format: MP4 or MOV
- Editing:
- 是否能够比其他平台更加完善
- Include a call to action at the end (doesn’t have the ability to directly link off-site)
- 画外音和音频更重要(比Facebook更吸引用户)
- Always use captions
Audio
Music is an important part of any video, but be careful of where you source it from. 只使用免版税和版权的音频和音效.
The Facebook Sound Collection is a great tool for free music that can be used on Facebook (note: these tracks are good for use within the platform alone. If you cross-publish to YouTube you’ll be flagged for copyright infringement).
对于YouTube,他们有一个类似的工具 YouTube Audio Library. As with the Facebook Sound Collection, make sure you’re using the audio for content in-platform.
其他免费或负担得起的音乐来源:
Instagram Stories
Instagram Stories are meant to be a quick snapshot into your business that can happen more frequently, but only stay live for 24 hours. You are able to share multiple photos and videos with music, text and emojis to create a story. At the top of your profile, you are able to add “Story Highlights” These are Instagram stories that you have posted in the past that you would like viewers to see when they visit your profile. 故事亮点是由内容相似的故事汇编而成的.
Facebook Live
Facebook Live is a great way for the tourism industry to connect with a large audience at one time to show viewers a new location, 实时发生的产品或事件. Viewers are notified on Facebook that your account is “Currently Live” and are able to watch live while you host a live video.
Facebook Live is a great way for the tourism industry to show off live video of events like snow tubing, 百老汇会员注册一个新地点的面试, 酿酒师在工作,甚至是海洋上美丽的日落. 在你按下“直播”按钮之前,一定要计划好你要说什么! Click here 了解更多使用Facebook Live的技巧.
iPhone
其中一些最精彩的时刻是用iPhone拍下的! There are a number of apps to help you edit and retouch your photos and videos to have them Instagram ready in no time.
Some of our favorites are:
- Pixaloop
- Vont
- Phonto
快速提示:当你用iPhone拍照时, 用手指按住屏幕,向上或向下滑动. Your iPhone with automatically adjust its saturation to the scene you are trying to capture.
更多百老汇会员注册iPhone照片的技巧:
Podcasts
According to the New York Times, more than half the people in the United States have listened to a podcast and nearly 1 out of 3 people listen to at least one podcast every month. With the shift in trust on social media and the rise of audio tech devices like Google Home and Amazon Echo consumer behavior is leaning more towards audio as a content marketing channel. 下面是一些很棒的播客,有些和旅行有关.
- Following Harriet (由弗吉尼亚制作,专为《百老汇会员注册》制作!)
- The Daily (NYT)
- Reply All (Internet Culture)
- Switchbacks (National Parks)
- Women Who Travel (Condé Nast Traveler)
- Bon Appétit Foodcast (Food & Restaurants)
Resources on Podcasts:
关注Instagram获取更多灵感!
- @visitrichmondva
- @Moogle_the_fluffy_corgi
- @EatDrinkVirginia
- @VAFoodie
- @creativedogmedia
- @rivercityphotosrva
- @VAwine
- @samanthabrookephoto
- @sdeanphotos
- @echadwilliams
希望你的目的地得到推荐? Shoot us a message on Instagram @visitvirginia.